MEET MAAJHI
We need endings because the most basic ending of all is built into us: our ability to die, our mortality, is a defining part of what it is to be human.
Lesley Hazelton
Author
FOUNDER & CREATIVE DIRECTOR
Krittika Sharma
Krittika’s passion for end-of-life care was sparked by a deeply personal experience & a lifelong relationship with loss. Driven by this profound connection, she is committed to bringing dignity, grace & wellbeing into aging, loss, end-of-life care, & the broader healthcare ecosystem.
Krittika is a death meditation facilitator & is building her knowledge in the space of grief & yoga-based wellbeing. She recently won a full scholarship for a grief educator program to learn under renowned grief expert, David Kessler.
She has been recognized by Forbes (LEADERSHIP, FORBESWOMEN) on the importance of addressing grief & loss within workplaces. Krittika has worked with Fortune 100 companies in the space of wellbeing & purpose building through the lens of death & dying. Clients include Pfizer & Merck.
She is the former director of Death Over Dinner (India) – the largest social campaign in the world that has had over 200,000 dinners. She introduced the concept in India. As a senior strategist & engagement manager, she was a core team member who conceived, built, & launched the first global End of Life (EOL) Collective – a digital platform for caregivers, care seekers, & service providers.
Krittika has presented her work on global platforms, has authored a chapter on wellbeing in death & dying in the Handbook of Happiness commissioned by the Happiness Monk of Bhutan, & mentors students who are interested in carving a path in the space of end-of-life care. She is currently a member of The Dying. Series Collective, Toronto. Her work has been featured in multiple global & Indian newspapers.
Krittika was introduced to the world of applied behavioral economics & sciences integrating design thinking & research during her time at FinalMile. Her multidisciplinary portfolio of 15 years includes impactful work in healthcare, financial services, the social sector & organizational behavior across India, the US, Canada, the UK, France & Tanzania.
Her expertise continues on this path today, driving progress for Fortune 250 companies, primarily in the space of Health & Life Sciences (HLS), with scaled solutions using AI, analytics & engineering. While her primary role was as a behavior design leader & mentor in the Experience team, she was a core team member in HLS at Fractal Analytics, responsible for developing the practice from its early days to one of the most thriving verticals in the company. Click here to view Krittika’s breadth of work.
Featured in Sunday Mid Day
THE STORY OF OUR IDENTITY
Death & dying are words that tend to bring a sense of discomfort among many of us. In certain cultures, it is taboo to speak about it & it is treated as the dark side of our human existence. This is just one of the connotations.
In our early discussions about the visual approach of Maajhi, we were inspired by the idea of putting the viewer at the helm of their journey, thereby empowering them to engage with loss as navigators. The simple lines of our logo create a graceful look & articulate the etiquette of personal choice beautifully. In addition, it is supported by directional elements such as compasses & stars along with the ethereal & iridescent representation of the water & vessel.
FRIENDS OF MAAJHI
Death belongs to all of us. This sense of connectedness & universality have gifted Maajhi wonderful friends that span across the globe.
An acknowledgment of gratitude to those who have believed in Maajhi through their time, wisdom, collaboration & support- Dr. BJ Miller, David Kessler, Dr. Devi Shetty, the late Dr. Shrikhande, Dr. Jeremy Johnson, Dr. Roop Gurshahani, Dr. Rajani, Dr. Nagesh Simha, Dr. Seema Rao, Michelle Normen, Dr. Saamdu Chetri, Moksha Carambiah, Nihal Ahmed, Akshay Nanavati, Deepak Ramola, Shivani Gupta, Supriya Bopanna, Dr. Peter Jones, Dr. Aarti Kawlra, Dr. Josina Vink, Kyra (KJ) Tudlong, Susanna Barkataki, Linda Lopes, Holly Corbett, Stephan Goetschius, Brina Prout, Mala Barua, Romil Turakhia, Anjan Prakash, Parameswaran Venkataraman & Ann Hintzman.
The constant support system- Dadi, Mum, Dad & Kapil. This couldn’t have happened without your unconditional love, the invitation & encouragement to normalize loss, to share your incredible experiences & truth, & find extraordinary meaning in life. My gratitude also extends to those I deeply love who are no longer here in form, but whose presence continues to guide me in spirit & heart. You’ve all taught me to begin & end with love.
To the well-wishers & passengers who have been with me at various stages of my endeavor- thank you for your presence & the willingness to trust me to hold space for you.
For the people I am yet to encounter on this journey- I look forward to walking with you.
And to the Universe at large. We have been on such a long journey together. Thank you for crafting such an unexpected, luminous path & continuing to be in conversation with me. Thank you for being my Maajhi.